What is Your Strategy for a More Profitable 2018?
There seems to be a very pronounced interest in getting internal expenses under control and driving new profits…
News March 21Latest in: Sales and Finance
Growth in Chaos: Throwing your Marketing into Disorder WILL Improve Results
Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But…
News March 21
Eliminating Duplicate Fixed Ops Content
None of us like being copied. We want to be unique, have our own style, our own design. Now if…
News March 21
All Non-Luxury Car Segments Increased in Value
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News March 20
Removing Competitive Voices from Your Dealership
The automotive marketplace is highly competitive with dealerships, service shops and others spending a significant amount of money…
News March 20
How Your Dealership Should Think About Strategy
Does your dealership have a digital marketing strategy? When asked that question, I would assume that most dealerships…
News March 20
The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult…
News March 20
Hard Facts: Why Consumer Behavior & Lead Handling Matter
It’s easy to blame our issues on others, particularly when we’re not seeing the outcomes we think we…
News March 20
How to Capture More Service Potential from Current Customers
By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto…
News March 20
Avoiding the Common Service Technology Traps
I’ve been around enough installations of technology and tools in dealership service departments to spot a train wreck…
News March 19
