Weighing the Risks and Benefits of Service Loaner Programs
Service loaner programs are experiencing a surge in popularity. Manufacturers like these programs, which allow them to sell…
News March 30Latest in: Sales and Finance
Engaging the Informed Customer’s Mind: A Quick Guide to Personalizing Your Sales Strategy Through Video
We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that…
News March 30
Your Sale Reflects Who You Are
People’s sale style reflects their personal beliefs and values. This is because we act in the way we…
News March 30
What Does Your Website Say to Your Female Customers?
We know that a dealership’s website is the #1 digital resource used by women when shopping for a…
News March 30
The Future of your Service Department
There is nothing more frustrating to a customer than being told a repair will take X amount of…
News March 30
Creating Rock Star Sales Professionals
We all want to have a rock star sales team! So why is it so hard to have…
News March 29
Think Efficiency isn’t the Answer? Check out this Story!
According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future…
News March 29
Service Conquest: Success is in the Data
As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing…
News March 29
Strongest Week for Used Cars in Two Years
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News March 27
Is Digital Retailing Really a Good Thing for Dealers?
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster…
News March 27
