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Interview with Mel Watson, General Manager of BMW of Spokane

Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager…

News February 1

4 "Big Data" Principles All Marketing Champions Need To Know

Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…

News February 1

Interview With Don Hall – Part II

As mentioned in the January issue, Don Hall and I spent numerous hours together attempting to take a…

News February 1

DMS and Gross Profit Metrics

Management thinker Peter Drucker is often quoted as saying that "You can't manage what you can't measure." DMS…

News February 1

Stop Banging Your Bruised Head & Start Pushing Accessories a Smarter Way

My annual trek to the November massive SEMA/AAPEX show, 50th anniversary at that, got me all excited when…

News February 1

DealerSocket Continues Customer Service Leadership with Simplified Support and Real-Time Technology Monitoring

DealerSocket, continuing its leadership in customer service, today announced a real-time, technology-driven customer service model to drive greater…

News January 31

DealerSocket Launches Precise Price™ Retailing Tool, Putting Customers at Center of Deal

DealerSocket, the automotive retail industry’s leading integrated technology platform, today announced the launch of its Precise Price™ digital…

News January 31

Should Your Goal Be Less Effort?

In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction.…

News January 31

Video Marketing: The Death of Boring

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of…

News January 31

RoadVantage Takes Dealer Training to the Next Level with Program Optimized for Web-Savvy Consumers

RoadVantage, the fastest-growing provider of F&I programs for the automotive industry, today announced the launch of a cutting-edge…

News January 30