Leveraging Dealership Data to Improve Your Advertising ROI
Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these…
News February 21Latest in: Press Releases
Attribution 101
For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent…
News February 21
How to Capture More Revenue Without Much Effort
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of…
News February 21
Are You Maximizing Your New Car Sales?
Every day you walk into your dealership you are thinking let’s sell some cars! But, are you using…
News February 17
The Gaps Between Millennial Expectations & Reality In the Service Drive [VIDEO]
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this…
News February 17
The Generational Differences in Car Buying
In the past, when it came time to buy a car, the family loaded up and toured dealerships…
News February 17
Come On – Does Video REALLY Sell Cars?
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not…
News February 16
How to Actually Integrate Vendors Into a Digital System That Works
Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking,…
News February 15
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the…
News February 15
Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve…
News February 15
