How to Handle Inbound Sales Calls
As an industry, we have pretty much perfected the process of following up on Internet leads, but we…
News August 9Latest in: Marketing
Upside Down, Inside out and Round and Round
Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt…
News August 8
How To Become A Data-Driven Marketer
It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the…
News August 7
Insights for a Competitive Edge.
What do customers expect during the vehicle purchase process? What do they value most? In a survey included…
News August 6
Hard Facts: Google My Business Insights – Optimizing Your Google My Business Page
Google My business has just upped their Insights game, and YOU need to be taking advantage of what…
News August 3
Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds
It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the…
News August 3
How and Why You Should Build Brand Ambassadors
Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you…
News August 3
Is It Time to Reevaluate Your Dealership’s CRM?
As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested…
News August 1
Does Community Involvement Sell More Cars?
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers…
News July 31
QR Codes: A Technology Asset or Failure?
Have any of you had success with QR Codes? By some reports they are making a comeback. But,…
News July 31
