Connecting with Prospects
Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media…
News August 24Latest in: Marketing
How to Win the Marketing Battle: Exchange Cookies for People
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The…
News August 24
5 Tools to Help Leverage Your Content For Larger Impact
Content creation is one of the biggest struggles for business owners in their marketing. For many, the question…
News August 24
Google adds Notifications to “Questions & Answers”
As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge…
News August 23
Lose the Inflatable Gorilla: Leveraging Digital Strategies to Drive Event Traffic
We’ve all been there… Last month was slow and now we need to have a plan to increase…
News August 23
Profit By Action Quick Tip: Silent Salesperson
It’s time you started making your Dealership space work harder for you and this Quick Tip gives you…
News August 23
An Effective Social Media Presence Takes More than Simply Posting Content
Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s…
News August 23
The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see…
News August 22
The Untapped Source for Attribution Learnings: Customer Reviews
Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes…
News August 21
Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis
Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are…
News August 20
