New Manufacturer Policies Impacting Dealerships
Kia’s trained technician warranty reimbursement policy So one of your long-time, highly experienced Kia technicians has allowed some…
News June 1Latest in: Marketing
AutoTrader.com Acquires VinSolutions, and an Award Winning Dealership Marketing System
We were about to go to print on an article about VinSolutions when we heard the news that…
News June 1Critical Decisions: Double your ‘Shows’ and Double your Demos!
I hope you’re off to a great day when reading this because I have some critical information to…
News June 1Who’s Writing Your Online Ads?
I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was…
News May 19Study Shows Lead Response Practices Fall Way Short
Recently, my company conducted a mystery shopping study to gauge the status of dealer responses to customer price…
News May 4
PSCars.com Offers ‘Practical System’ to Change Online Vehicle Buying
An old saying goes, “Necessity is the mother of all invention.” It’s an apt description for the development…
News May 1Sales Call Conversion: How to get Appointments to Show!
The 10th Digital Dealer Conference & Exposition in Orlando last month was the best ever. One major concern…
News May 1Customer Review Sites are Expanding the Reach for Word of Mouth Marketing
Do you really know what your customers think about your business? In a previous article, I spoke about…
News May 1The Most Important Factors to Guarantee Internet Sales Success
Heavy title, I know. As those of you who attended last month’s 10th Digital Dealer Conference and Exposition…
News May 1So Do You Want More Lead Conversion Out of your Web Site…Really?
I spend as much time outside of the car business today as I do in it and many…
News May 1
