Sales Call Conversion: How to get Appointments to Show!
The 10th Digital Dealer Conference & Exposition in Orlando last month was the best ever. One major concern…
News May 1Latest in: Marketing
Customer Review Sites are Expanding the Reach for Word of Mouth Marketing
Do you really know what your customers think about your business? In a previous article, I spoke about…
News May 1The Most Important Factors to Guarantee Internet Sales Success
Heavy title, I know. As those of you who attended last month’s 10th Digital Dealer Conference and Exposition…
News May 1So Do You Want More Lead Conversion Out of your Web Site…Really?
I spend as much time outside of the car business today as I do in it and many…
News May 1Dealer Group Web Sites… Play Fair
We work with multiple dealer groups, and they all have their own preferences on how inventory and leads…
News May 1Eliminate Doubt and Satisfy Customers’ Needs with a Consultative Approach
Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping…
News May 1Marketing Maxims of Jolly John
My dear friend “Jolly John” Pulsifer was greeted by St. Peter on February 19 of this year at…
News May 1The Japan Disaster and Vehicle Allocation Concerns
The Japanese earthquake and tsunami have rocked the automotive world. Honda has reported, at the time of this…
News May 1More on Becoming a 10X Dealership
It’s complicated to be an Internet-savvy dealer. Pricing, dealer web site SEO, social media, Internet structure and staffing,…
News April 12NADA Takeaways – Opportunities to Reduce DMS Costs
As a first time exhibitor at National Auto Dealer Association this year, our team staffed the booth and had…
News April 1Press Releases
