Digital Marketing Independence – Can Dealers do it all Themselves?
The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs),…
News August 1Latest in: Marketing
Social Media – Is it a Fad or Real?
In my job, I often travel the country to speak to various automotive groups or facilitate classes for…
News August 1First Impressions
I was pleasantly surprised to attend a sales and marketing conference and the keynote started his speech with…
News August 1Reaching the ‘Gotta Buys’
A few years back I authored an article for Dealer magazine exploring the two basic types of customers…
News August 1Sixty-five Leads a Month per ISM: The Selling Sweet Spot
Phil Cash believes that a good Internet sales manager is more likely to sell 16 units a month…
News July 4
Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
News July 1“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands…
News July 1GET REAL, NOT MAD! Retention is based on your responses, not your reactions
There are three primary factors in staffing that will shape your business destiny. They are your levels of…
News July 1Facebook Should be Sending Traffic to You – Not the Other Way Around
In one of the 20 Group presentations I gave last month discussing how dealers can better leverage social…
News July 1STAR Standards Lighting the Way
I’m not a gambling man, but I bet if I asked 100 dealers on the street what they…
News July 1
