Ideas from the Front Lines
Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best…
News August 2Latest in: Marketing
Danny Jackson, Walter Jackson Chevrolet
In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions…
News August 2OPENLANE to Offer Free 30-Day Buy-Back Guarantee Plus During Month of August
REDWOOD CITY, Calif. – OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy…
News August 1Digital Marketing Independence – Can Dealers do it all Themselves?
The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs),…
News August 1Social Media – Is it a Fad or Real?
In my job, I often travel the country to speak to various automotive groups or facilitate classes for…
News August 1First Impressions
I was pleasantly surprised to attend a sales and marketing conference and the keynote started his speech with…
News August 1Reaching the ‘Gotta Buys’
A few years back I authored an article for Dealer magazine exploring the two basic types of customers…
News August 1Sixty-five Leads a Month per ISM: The Selling Sweet Spot
Phil Cash believes that a good Internet sales manager is more likely to sell 16 units a month…
News July 4
Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
News July 1“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands…
News July 1
