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Latest in: Marketing

Mercedes Benz Issues Dealer Improvement Addenda

On the heels of the major changes made to the Mercedes-Benz Dealer Agreements last month, Mercedes-Benz is now…

News March 20

vAuto’s RealDeal Enhances Sales Flexibility With Mobile Integration

OAK BROOK, IL – vAuto’s RealDeal is now available for dealership sales teams to use on Android phones,…

News March 15

Kia Motors’ “Kia Rio Windows Down” Playlist on Spotify Gains Momentum on Facebook

IRVINE, Calif. — In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a…

News March 14
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Kantar Media Reports U.S. Advertising Expenditures Increased 0.8% In 2011

New York, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0…

News March 14

Toyota Debuts Integrated Marketing Campaign for All-New Prius c

TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA,…

News March 14

Comcast Spotlight Manager Shares How the Right Advertising Message Drives the Right Return on Investment

Jim Dykstra, automotive sales manager at Comcast Spotlight, is sharing his expertise with automotive dealers and managers on how…

News March 14

Fiat Brand’s ‘House Arrest’ Exceeds 1 Million Views on Brand’s YouTube Channel

Auburn Hills, Mich. –In less than one week since its debut on the Fiat Brand’s YouTube channel, “House…

News March 14

Mercedes-Benz USA Announces New Senior Vice President, Sales

MONTVALE, N.J. — Mercedes-Benz USA (MBUSA) announced today the promotion of Michael Slagter to the newly created position…

News March 14

Ford Teams Up with NBC and Emmy Award-Winning Reality Producer for Prime-Time TV Reality Show ‘Escape Routes’

DEARBORN, Mich. – Ford is teaming up with NBC and eight-time Emmy Award-winning reality producer to create “Escape…

News March 13

AutoTrader.com to Host Interactive Dealer Summits to Help Auto Dealers Increase Their Advertising Success Online

ATLANTA — Throughout 2012, AutoTrader.com will be hosting Interactive Dealer Summits, a new series of educational events designed…

News March 12
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Ram to Enter SUV Market in 2028

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Michigan Supreme Court to Decide on Stellantis Contracts

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