Lexus Crafting a New Approach to Customer Relationships
TORRANCE, Calif. — When Lexus was established 23 years ago, it was dedicated to providing the best customer service…
News March 30Latest in: Marketing
Is your Dealership Truly Benefitting from Technology?
If you’re over 45 years old, you probably remember the first remote control you ever saw – I…
News March 28
Vice President of Digital at Tier 10 Marketing Discusses The Evolution of Automotive Digital Marketing
Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with automotive dealers and…
News March 28
Study: All Media Improving, Budgets for Digital and Mobile Especially Strong
NEW YORK – In the latest installment of its flagship “Advertiser Intelligence Reports (AIR),” Advertiser Perceptions, the media…
News March 28
Chevrolet Selects Global Advertising Agency
DETROIT – After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new…
News March 28
Divisional Sales Manager for HomeNet Automotive Explains How To Increase New Car Sales By Utilizing Strategies Used to Sell Used Cars
Mike Mitson, divisional sales manager for HomeNet Automotive, is sharing his expertise with automotive dealers and managers on…
News March 28Where Have all the Good Used Cars Gone?
Well, this seems to be the topic of articles that you read with all the quasi new wave…
News March 25Buttoning Up Your Brand!
I love to ask dealers what their “brand” is and then listen to the response. Ninety percent of…
News March 23SunTrust Partners with TrueCar to Provide Online Auto Buying Service
ATLANTA and SANTA MONICA, Calif. — SunTrust Bank and TrueCar, Inc. have partnered to provide online access to…
News March 21
Audi Brings Back #WantAnR8 Campaign With New TV Spot and Twitter Contest Launching
HERNDON, Va. — After record consumer response in 2011, Audi is bringing back its famed #WantAnR8 Twitter campaign where…
News March 21
