Buttoning Up Your Brand!
I love to ask dealers what their “brand” is and then listen to the response. Ninety percent of…
News March 23Latest in: Marketing
SunTrust Partners with TrueCar to Provide Online Auto Buying Service
ATLANTA and SANTA MONICA, Calif. — SunTrust Bank and TrueCar, Inc. have partnered to provide online access to…
News March 21
Audi Brings Back #WantAnR8 Campaign With New TV Spot and Twitter Contest Launching
HERNDON, Va. — After record consumer response in 2011, Audi is bringing back its famed #WantAnR8 Twitter campaign where…
News March 21Operational Effectiveness plus Social Effectiveness equals Explosive Growth
The arrival of a lead is the moment of truth. The speed and quality of your initial response…
News March 21The Spoiled Customer
As part of the process for awarding the WomenCertified Top Dealerships for Outstanding Customer Experience, WomenCertified asks participating…
News March 21
e-Commerce Director Explains Lead Nurturing
Chris Fousek, the e-commerce director with Cadillac Village of Norwood and The Village Automotive Group, is sharing his…
News March 21
Retail Automotive Expert Discusses How to Execute The Zero Moment of Truth in the Dealership
Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on…
News March 21
Honda and Sprinkles Bake Up Sweet CR-V Marketing Program
TORRANCE, Calif. — American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to…
News March 21
Kantar Media Releases March Madness Advertising Trends Report
New York, NY – The NCAA Division I Men’s Basketball Championship tiped off on last Tuesday. March 13th,…
News March 21Mercedes Benz Issues Dealer Improvement Addenda
On the heels of the major changes made to the Mercedes-Benz Dealer Agreements last month, Mercedes-Benz is now…
News March 20
