New Start-Up Rewards Lease Customers for Returning Their Cars to Select Dealers
NEW YORK — CashBackLease.com, a website dedicated to assisting franchised car dealers increase their pre-owned inventory, officially launched last month.…
News April 25Latest in: Marketing
Study: For Display Ads, Being Seen Matters More than Being Clicked
SAN FRANCISCO and RESTON, VA – comScore, Inc., a leader in measuring the digital world, and Pretarget, the…
News April 25
Mobile Local Search Volume Will Surpass Desktop Local Search in 2015
CHANTILLY, Va. – Mobile local search volume will surpass desktop local search for the first time in 2015,…
News April 25Should Dealers Have Interest in Pinterest?
During a recent management retreat, a colleague introduced the group to the Internet’s fastest growing social networking site,…
News April 20
Carfax Launches New ‘Show Me The Carfax’ Ads
CENTREVILLE, Va. — Carfax this week announced the launch of its newest wave of television ads as part of…
News April 20
OnStar Makes 439 Million Connections… and Counting
DETROIT – Originally developed as an airbag deployment notification system on three 1997 Cadillac models, OnStar has evolved…
News April 19
Harry Hynekamp Appointed General Manager, Customer Experience For Mercedes-Benz USA
MONTVALE, N.J. — Mercedes-Benz USA (MBUSA) announced this week the appointment of Harry Hynekamp to the newly created position…
News April 19
Mitsubishi Motors Announces New “Temp Drive” Campaign
Cypress, California – Mitsubishi Motors North America, Inc. (MMNA) this week announced its “Temp Drive” marketing campaign, which…
News April 18Taking Her Call
Selling to women over the phone, an essential part of the dealer equation these days, presents many opportunities…
News April 17Allocation – Where Have all the Vehicles Gone?
Depending upon the side of the transaction you are on, the intense demand for vehicles by the consuming…
News April 17
