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Latest in: Marketing

Subtle Plantings Drive High Design at Lexus Car Dealership

With over 69,000 square feet of interior space, OpenRoad Lexus Richmond is the largest Lexus store in Canada…

News June 11

Lexus Heads to the Twitter Green for the U.S. Open Championship

Automaker gets golf fans in on the action with an engaging Twitter activationTORRANCE, Calif. — Tee up your questions,…

News June 11
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mobile phone, car, spotify, Ford

Global Mobile Advertising Market Valued at $5.3 Billion

First Initiative by Industry to Size Mobile Advertising Market Globally NEW YORK, NY — The IAB Mobile Marketing…

News June 7

Car Enthusiasts Meet on The BLOCK

Interactive community for car nuts offers personalized profiles viewable with QR codes DETROIT – Are you on The…

News June 6

Great Reads on Advertising and Branding

I read a lot. Often several business books a weekend. Well, sort of. About six years ago I…

News June 5

CarInsurance.com ‘Nosy Neighbor’ Tool Exposes Auto Insurance Rates by ZIP Code

Foster City, CA — The cheapest place in America to insure a car is rural Arizona, a new…

News June 5

Chevrolet Kick-Starts Global Commitment to International Football

SHANGHAI – Chevrolet’s five-year agreement to become the Official Automotive Partner of Barclays Premier League giant Manchester United…

News June 5

Eight Reasons your Dealership Facebook Page isn’t Working

“Why isn’t our Facebook page taking off?  We need more fans!” This phrase is something I hear on a…

News May 31

The Power of a ‘Brand’ Video Infomercial!

This past March I wrote an article for Dealer magazine entitled: “Buttoning up your Brand,” focused on developing…

News May 25

Edmunds.com May 2012 Auto Sales Forecast: Steady Pace Continues as Summer Approaches

SANTA MONICA, Calif. — Light vehicle sales are expected to continue at a healthy clip in May, reports…

News May 24