Great Reads on Advertising and Branding
I read a lot. Often several business books a weekend. Well, sort of. About six years ago I…
News June 5Latest in: Marketing
CarInsurance.com ‘Nosy Neighbor’ Tool Exposes Auto Insurance Rates by ZIP Code
Foster City, CA — The cheapest place in America to insure a car is rural Arizona, a new…
News June 5
Chevrolet Kick-Starts Global Commitment to International Football
SHANGHAI – Chevrolet’s five-year agreement to become the Official Automotive Partner of Barclays Premier League giant Manchester United…
News June 5Eight Reasons your Dealership Facebook Page isn’t Working
“Why isn’t our Facebook page taking off? We need more fans!” This phrase is something I hear on a…
News May 31The Power of a ‘Brand’ Video Infomercial!
This past March I wrote an article for Dealer magazine entitled: “Buttoning up your Brand,” focused on developing…
News May 25
Edmunds.com May 2012 Auto Sales Forecast: Steady Pace Continues as Summer Approaches
SANTA MONICA, Calif. — Light vehicle sales are expected to continue at a healthy clip in May, reports…
News May 24
GM: Volt Generates First Time Interest in Chevrolet
DETROIT – The Chevrolet Volt is winning new customers to the brand from the competition with the Toyota…
News May 23The Path to Digital Domination
What if from the moment of lead arrival up to the point of sale, you could deliver the…
News May 23
Audi Customers to Get 4-Year SiriusXM Traffic Subscription Beginning with Select Model Year 2013 Vehicles
NEW YORK — Sirius XM Radio and Audi of America this week announced customers who purchase 2013 model year…
News May 22
NADA: Future Outlook and the Impact on Used Vehicle Prices
Recently, NADA published a white paper titled Used Vehicle Supply: Future Outlook and the Impact on Used Vehicle…
News May 18
