Half of your Ad Spend is Wasted…..Do you know which half?
So the old saying goes, “I know half my advertising is wasted, I just don’t know which half.”…
News October 25Latest in: Marketing
Research Finds Modest, Growing Influence of Facebook and Twitter on Consumer Purchases
Study of 5,000 U.S. Consumers Identifies How Consumers Buy Autos, Cell Phones, Computers, Credit Cards, Health Plans, Insurance…
News October 24
Facebook Reports Third Quarter 2012 Results
MENLO PARK, Calif. — Facebook, Inc. (NASDAQ: FB) this week reported financial results for the third quarter, which ended…
News October 24
Head Of Sales and Marketing for Prospect Vision Shares How to Turn Customers into Repeat Buyers
Former megadealer VP Allen Levenson, head of sales and marketing for Prospect Vision, will share with you in…
News October 24Ally Financial Announces Agreement to Sell Canadian Operations
Second transaction in a week toward goals of pursuing strategic alternatives for the international businesses DETROIT — Ally…
News October 23
Continued Recovery In The Housing Market Fueled Increased Interest In Full-Size Trucks In Third Quarter
ATLANTA — Despite gas prices rising throughout the third quarter, shopper interest in new full-size trucks on AutoTrader.com showed…
News October 19
Why CPOs Are the New Car Of Choice For Many Women Car Buyers
PITTSBURGH, PA. — The used car business had two of its best years ever in 2011 and 2010,…
News October 19
Redesigned Mid-Size Models Forcing Bigger Price Cuts On Used Cars
According to Ricky Beggs is the VP, Managing Editor at Black Book – National Auto Research, there has…
News October 18
Study Shows That Facebook Doesn’t Help Brands Drive Engagement; Superfans Do
BOULDER, CO — Most brands understand the importance of an active, engaged Facebook community, but few brands know…
News October 18Rolling Thunderettes
Automobile ads give the impression that women consumers are all mid-30s, lean, attractive and married, without children. (Most…
News October 17
