Is Your Dealership’s Customer Experience Losing You Customers?
Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become…
News June 21Latest in: Marketing
Moving Metal: Bringing Together the Art and Science of Audience Targeting to Sell
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the…
News June 21
Success Secrets of Used Car Marketing
It’s been my good fortune as an ad guy to work with some of the most successful franchised…
News June 21
Dealership Marketers Have Everything They Need—Except Focus
Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited…
News June 21
The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World
Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is…
News June 21
After You Click “Send”: Tracking and Best Practices
Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and…
News June 20
Think Tank Tuesday : How to Make a Good Logo [VIDEO]
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great…
News June 20
Site Search Filtered or Free Form
When it comes to finding things on your website, your customers are either clicking buttons or using a…
News June 15
LotParty Quick-Tip 28 : What Percent Should You Have 31-60 Days Old? [VIDEO]
Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There…
News June 15
Cutting Measurement Clutter: An Interview with Cars.com’s Brian Archey [VIDEO]
Clarivoy's CEO & Founder Steve White sits down with Brian Archey, Sr. Director of Data Strategy at Cars.com…
News June 13
