Why Dealerships Must Embrace the Concierge Economy
It was a movie scene that predicted the future. In the 2002 blockbuster film Minority Report, Tom Cruise…
News October 5Latest in: Marketing
Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a…
News October 5
You Need to Know These Key Digital Strategies
This year, the number of smartphone users worldwide is expected to reach 2.32 billion.1 Because of this, your digital…
News October 4
One Small Way to Slay the Recall Dragon
With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners…
News October 4
How to Make Videos That Stand Out
LAS VEGAS — Before dealerships invest in TV campaigns, they should consider testing video ideas on less costly…
News October 3
Challenging Myths: Auto Dealership Lead Performance Reports
Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate…
News October 3
Why Rich Information is Critical to VDPs
SpinCar CEO Devin Daly explains why providing as much vehicle information as possible on a VDP is critical.
News October 3
Witts Wise Words: Most Crucial 4Q E-Mail Campaigns
In this episode of Witt’s Wise Words, Bill Wittenmyer shares the most crucial campaigns dealers should be focusing…
News October 3
Customer Acquisition Can Be More Effective When You Spend $0
Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers…
News September 29
It’s Time to Address the 10,000-Ton Elephant in the Room
Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid…
News September 28
