How Localized Programmatic Advertising Can Work for Dealerships
The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints,…
News April 17Latest in: Marketing
Think Tank: What CEOs Could Learn From Reality TV
While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach…
News April 16
Witt’s Wise Words: All About Personalization
When is it good to have the “it’s all about me” mentality? Not often, but in this week’s…
News April 16
Stop Listening to Conventional Wisdom and Start Listening to Your Website Visitors
How would you describe the average visitor to your dealership website? If you are like many of the…
News April 13
How Facebook’s Latest Announcement Will Impact Your Ad Targeting
As a dealer, you need to know that the way you advertise on Facebook is about to change.…
News April 12
Hard Facts: 3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed By Facebook!
Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as…
News April 12
Are You Setting Up Your Marketing Team for Failure?
Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer…
News April 10
Think Tank: Still Not Getting Social? WATCH THIS
While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I…
News April 6
Your Website is Only Built for 30% of Your Buyers: Maximize Mobile Traffic & Convert More Leads!
I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space.…
News April 6
Searching for Service: Tips for a Successful PPC Campaign
When consumers search for vehicle service options in your area, does your dealership’s website appear on the search…
News April 4
