How Dealers Can Build Customer Loyalty [On and Off the Lot]
Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in…
News April 30Latest in: Marketing
Leasing, a Great Opportunity for More Transparency
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and…
News April 30
Unconscious Bias Doesn’t Just Happen at Coffee Shops: 5 Steps to Being Proactive and Increasing Your Bottom Line
Unconscious behaviors of your front and back end teams can be tricky and difficult to recognize, but they…
News April 30
Effective Public Relations Begins with Humans
The art of public relations has changed dramatically in recent years and now includes a myriad of services…
News April 30
We Have Video Content, Now What? (Part 2)
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
News April 30
Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length
“Hey Paul, how long should my videos be?” This is a common question I get asked from…
News April 26
Dealers Challenged with Google’s “Questions & Answers”
While setting up some new dealer marketing audits, I noticed a growing trend that will only become a…
News April 25
What’s the Right Budget for Service?
Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
News April 25
How Not to Write for SEO
We know that you’re creating content for the benefit of your users. You want them to get the…
News April 25
Making Money with Merchandising
The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue…
News April 24
