Inspiration isn’t Enough!
The gender gap in the automotive industry is not a gap at all; it’s a canyon. The Catalyst…
News April 4Latest in: Marketing
Google Analytics How-To: Hold Your Vendors Accountable
It’s the end of the first quarter, do you know where your digital marketing dollars went? If you’ve…
News April 3
Reach More Car Shoppers with Mobile Video on Facebook
When you wake up in the morning, what is the first thing you do? For me, I turn…
News April 3
Prioritize Mobile Experiences, Or Risk Losing Customers
Unless you entered 2018 in a DeLorean, it’s no surprise that use of mobile devices has skyrocketed over…
News April 3
Platinum Rule Marketing
The Bible is the source of the Golden Rule: “do unto others as you would have them do…
News April 3
This Is Not a Car, This Is an Experience
Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took…
News April 2
Can You Afford to Make These Digital Mistakes?
We’ve talked about the importance of digital marketing time and time again. But one thing we haven’t discussed…
News April 2
Consumer Engagement Reboot
The way people engage with businesses has changed. The line has blurred between personal and traditional business communication…
News April 1
Engaging the Informed Customer’s Mind: A Quick Guide to Personalizing Your Sales Strategy Through Video
We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that…
News March 30
Your Sale Reflects Who You Are
People’s sale style reflects their personal beliefs and values. This is because we act in the way we…
News March 30
