Digital Dealer 26 Recap
DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which…
News April 26Latest in: Leadership
Profit By Action Quick Tip: Needs Assessment
Andy Church shares the importance of a needs assessment and offers some advice on how best to…
News April 26
Recalls Aren’t Going Away
CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren’t going away and why dealers…
News April 26
Are Your Digital Retailing Efforts A-Maze-Ing?
While the components of digital retailing have existed within our industry for some time, digital retailing as a…
News April 25
Cut the Cord on Third-Party Data
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as…
News April 25
Rethinking the NFL Draft Model—Marketing as QB
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two…
News April 25
A Mobile First Strategy is the Future of Marketing
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices…
News April 25
Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and…
News April 24
When it Comes to Sales & Service, Don’t Be A Zombie!
We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn…
News April 24
Spring Market Strength in Fifth Week
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 23
