How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of…
News June 26Latest in: Leadership
Car Segments Show High Depreciation
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News June 25
Firing Your Agency? Do These 4 Steps First
Let’s face it, if a dealership is firing their digital marketing agency, it is a last resort after…
News June 25
Why Selling OEM Auto Parts Online Isn’t About Margins
The auto parts business in the USA is about an $8-10B a year industry, of which more than…
News June 24
How to Solve a Big Challenge in Service
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News June 24
Hard Facts: How to See Competitor Ads on LinkedIn
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News June 22
What About Women in the Automotive Industry?
EVP Business Development for DealerBuilt, Veronica Dunford, shares her thoughts about women in the auto Industry in…
News June 22
Freebie Friday: The Customer That Doesn’t Like You
In this Freebie Friday, CDK Global VP of Sales Bill Wittenmyer gives advice on what to do…
News June 20
Increase Your Marketing ROI with 3rd Party Data
Most marketers think of third-party data as something to be used in conquest marketing. While it’s true that…
News June 20
What to Look for When Choosing a Dealer Management System Part 1
Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will…
News June 20
