Are Buyers Liars?
As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the…
News December 13Latest in: Leadership
Pre-owned is Finally Getting it’s Own Identity in 2014
Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”.…
News December 13
The Big 5 of your DMS – Report Writers
There was a time when price was the biggest decision factor in selecting a new DMS system. For…
News December 13
3 Ways Used Vehicle Best Practices Will Shape New Car Retailing
I’ve long believed that there is a key difference between new and used vehicle shoppers. The difference boils…
News December 13
An Early Christmas Gift: More Diesels, More Trucks, More Opportunities!
Question: In 2014, what will the Nissan Titan, the Mazda6, and the Chevrolet Cruze all have in common?…
News December 13
Lead acquisition 101: offering incentives to your auto dealership website visitors
Lead acquisition 101, from Stratosphere Studio. At Stratosphere Studio, when we talk to potential auto dealership clients about…
News December 12
Big Data And Marketing: Don’t Believe Everything You Read
Big data and marketing: don’t believe everything you read, according to Marketing Daily. With business publication headlines proclaiming…
News December 10
Infographic: 10 ways to get more engagement on Facebook
10 ways to get more engagement on Facebook, from Ragan.com. Facebook has made a lot of changes over…
News December 53 Reasons You Don’t Need Digital Marketing
Digital marketing is a focus for all dealers as more consumers shop first online. Although most customers are…
News December 5
10 Magnificent Marketing Lessons From Dr. Seuss
10 magnificent marketing lessons from Dr. Seuss, according to Ragan.com. Content marketing and storytelling go together like green…
News December 4
