Who is Serving Who?
“The customer knows in the first 60 seconds if you are trying to help them, or help yourself.…
News January 2Latest in: Leadership
Buyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create…
News January 2
What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some…
News January 2Our focus is on Pre-Owned Net profit in 2014
Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and…
News January 2
Interview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman
Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role…
News December 31
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various…
News December 31
The New Phone Process in Fixed Ops
The new phone process in fixed ops, according to Fixed Ops Insight. From the moment we wake up…
News December 30
How much would online marketing cost my auto dealership?
From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real…
News December 26
Get into a Positive Mindset for the New Year
Get into a positive mindset for the New Year, according to Entrepreneur. With the New Year in sight,…
News December 26
Shop Excellence as a Choice
Shop excellence as a choice, according to Search Auto Parts. One of the things that shocked me more…
News December 23
