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Latest in: Leadership

Do Your Customers Brag About You Behind Your Back?

I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people.…

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Catch Up With These 3 Big Waves in Marketing to Women

Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in…

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The Benefits and Challenges of Increased OEM Recalls

With GM’s latest recall bringing their year-to-date total up to 16 million vehicles, and then Ford announcing a…

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Dealers Need to Focus on Chat Metrics That Mean Something

How to get to the heart of actual chat performance and ROI Chat for dealer sites has been…

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Building Trust with Strong Multi-Level Communication

Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on.…

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Insurance Company Loyalty… What Does it Mean?

If you asked ten people what loyalty means you would probably get ten different answers. Certainly many couples…

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Featured

A Matter of Trust: Building the Dealer-Customer Relationship

Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship,…

News July 1

When-ing and Then-ing: A Common Succession Planning Pitfall

I recently agreed to be the wingman for Dr. Merlot who was calling on a succession planning prospect,…

News July 1

Who Should Pick the Car?

Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure…

News July 1

The 10 Best Ways to Generate Traffic Without Google

The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of…

News June 30