Why Equal is Not Fair
“But I love all my kids equally and I want to treat them fairly!” exclaimed Ted, the exasperated…
News December 1Latest in: Leadership
Using Marketing to Hire an Engaged Staff
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has…
News November 29
For Loyalty, All You Need Is Love
As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in…
News November 22
Creating Confidence in Consistency Is Key to Customer Loyalty
Great customer experiences can win customer loyalty. That’s why dealerships install restaurants, movie theatres and Starbucks. But while…
News November 18
8 Right-Now Actions to Improve Your Online Reputation
Online ratings are what brought me to digital marketing. It was 2008 and I could see the 4-way…
News November 14
Your Online Reputation Is Who You Are…to Your Customers
Before the Internet people chose who to do business with based on their community and word-of-mouth. There were…
News November 10
Interview with Donald Luke, President of Bill Luke Chrysler-Jeep-Dodge-Ram
Donald "Don" Luke, president of Bill Luke Chrysler-Jeep-Dodge-Ram, is a second-generation car dealer. His father, William "Bill" Luke…
News November 8
Don’t Pay Overtime! 9 Tips to Boost Employee Productivity
On December 1st the Fair Labor Standards Act (FLSA) goes into effect. Most dealers have by now identified…
News November 8
Is Your DMS Going Paperless?
They say that the best description of a tax auditor is someone who arrives after the battle and…
News November 8
A Firmly Rooted Dealership Stands Strong in Adversity
When asked, dealers tell me their biggest challenge is "people;" attracting, hiring and staying…the big three. Last month…
News November 8
