Is Your 2018 Budget a Goal or a Wish?
Most dealers agree their goal every year is to grow their business. Without annual growth, your business is…
News November 30Latest in: Leadership
The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
When I first entered the automotive sales industry in 1999, my sales manager at the time gave me…
News November 28
Used Car Market Insights: Sporty Car and Compact Van Depreciation Increases
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News November 28
Poor Communication is Killing your CSI
Are your employees communicating well at your dealership? At most of the dealerships I have visited they are…
News November 28
The Essential Ingredient to Customer Loyalty
When it comes to customer loyalty, one thing I find that many businesses fail to analyze — and…
News November 28
Witt’s Wise Words: Winning Over the Modern Customer
Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise…
News November 27
Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing…
News November 21
Used Car Market Insights: Record Weekly Decline for 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News November 21
Making the Case for Texting Consumer Recall Notices
Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone…
News November 21
Sometimes It’s the Small Things that Matter Most
In building customer loyalty, one of the first things that comes to mind is the customer experience. Many…
News November 21
