Digital Retailing in the Automotive Industry
The evolution of digital retail is making its way through the automotive data sphere just as attribution did…
News February 10Latest in: Leadership
Freebie Friday: Failing to Optimize is Falling Behind
In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains why you should be optimizing everything you can. From technology…
News February 9
2018 TCPA Texting Rules Every Car Dealership Should Know
Today’s reality regarding real time communication is proven in the data. On average, smart phone users in the…
News February 8
You Think Your Customers are Happy? Do This & Watch How Fast That Changes!
Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and service through surveys.…
News February 8
How Subtlety in Content Leads to Marketing Success
These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king.…
News February 7
5 Strategies to Increase Auto Group Market Values
Industry consolidation is a trend that will remain strong for some time to come. I get a lot…
News February 7
Best Week YTD For Car Segments in Value Retention
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News February 6
Recalls can be Opportunities to Demonstrate your Full Value
Recall notices are not, for most dealers, the first place they think of when it comes to generating…
News February 6
Creating Brand Advocates Is Not as Hard as You Think
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make…
News February 6
Why Are We Using Smoke Signals to Communicate with Customers?
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done.…
News February 6
