The Art of Turning Complaints into New Customers
The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise…
News January 31Latest in: Leadership
Auto Finance 2018: The Year of Digital Contracting
We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance…
News January 30
Used Car Market Insights: Market Holding Better on Values, Especially SUVs
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News January 30
Temptation Abounds. Will You Bite?
‘Tis the season for temptation in used vehicles. It’s that time when some dealers stock up on used…
News January 30
How to Close Uninsured Car Buyers
If you work at a dealership, an uninsured customer can not only waste your time and cause headaches,…
News January 30
Why Consumers Are Navigating Away from Traditional Customer Service
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for…
News January 30
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget…
News January 28
Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…
News January 26
Freebie Friday: Preparation Eliminates Pressure
Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.
News January 26
Patience: Why Squirrels Can’t Be in Charge of Business Decisions
I know if seems like an odd image. A squirrel running around searching for their next nut. Moving…
News January 26
