How Subtlety in Content Leads to Marketing Success
These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king.…
News February 7Latest in: Leadership
5 Strategies to Increase Auto Group Market Values
Industry consolidation is a trend that will remain strong for some time to come. I get a lot…
News February 7
Best Week YTD For Car Segments in Value Retention
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News February 6
Recalls can be Opportunities to Demonstrate your Full Value
Recall notices are not, for most dealers, the first place they think of when it comes to generating…
News February 6
Creating Brand Advocates Is Not as Hard as You Think
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make…
News February 6
Why Are We Using Smoke Signals to Communicate with Customers?
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done.…
News February 6
Witt’s Wise Words: The Interview Process
A major issue with many job interviews these days is the interviewer is doing too much of the…
News February 5
Q&A with a BDC Expert
Given our post-peak sales in 2017, and 2018 showing no signs of an upward swing, generating quality leads…
News February 2
Freebie Friday: It’s Not What You Say, It’s How You Say It!
In this Freebie Friday quick-tip ELEAD1ONE partner and Automotive Sales expert, Bill Wittenmyer discusses the importance of body…
News February 2
THE AUTOMOTIVE PARADIGM SHIFT: Is It Time for Science to Take the Wheel?
In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between…
News February 1
