Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length
“Hey Paul, how long should my videos be?” This is a common question I get asked from…
News April 26Latest in: Leadership
How Do Tire Sales Affect Customer Loyalty?
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this…
News April 26
Could Your Dealership Be Held for Ransom? Five Defensive Measures to Implement Right Now
Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While…
News April 25
Dealers Challenged with Google’s “Questions & Answers”
While setting up some new dealer marketing audits, I noticed a growing trend that will only become a…
News April 25
Work On Yourself Wednesday: Par For The Course
This week on Work On Yourself Wednesday, it’s just par for the course!
News April 25
The Magic Formula for Success
Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there…
News April 25
What’s the Right Budget for Service?
Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
News April 25
The Time for eContracting Is Now
I recently participated in a panel discussion at CBA Live focusing on dealer motivations, eContracting, operational efficiencies, and…
News April 24
Making Money with Merchandising
The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue…
News April 24
Compact Cars in Demand
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 24
