Hard Facts: Branding Guidelines, Logos and Identity | Create a Style Guide for Your Brand in These Six Steps
When it comes to bringing your brand to life, consistency is key! From the imagery and colors you…
News June 4Latest in: Leadership
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many…
News May 31
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that…
News May 30
Why Don’t People Schedule Online?
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.…
News May 30
My Tablet is Better Than Your Smartphone
When you see someone using their smartphone, what is your first impression? Do you assume that person is…
News May 30
Why Omni-Channel Marketing is so Important?
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today’s…
News May 30
Stable Car and Truck Market Last Week
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 29
Why Old School MPI Forms Are Outdated
Ujj Nath explains why old-school paper multi-point inspections are outdated and shares a better solution for dealers in…
News May 29
Hard Facts: Creating Your Website | What Are The Best Website Plugins & Templates
You’ve been making noise on social media, but it’s time to get serious. You need a space that’s…
News May 25
Do Car Shoppers Really Want to Buy Cars Online?
Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers…
News May 23
