Sporty Cars & Compact Vans Up
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 15Latest in: Leadership
Hard Facts: Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads…
News May 11
BLACK BOOK APRIL DEPRECIATION REPORT SHOWS NINE TOTAL VEHICLE SEGMENTS WITH AN INCREASE IN VALUE; FIVE OF WHICH WERE CARS
LAWRENCEVILLE, Ga. (May 11, 2018) – According to Black Book® data, the average price of a used vehicle…
News May 11
Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything…
News May 11
Save Today…Gone Tomorrow
There is no question that dealerships are focused on cutting costs in 2018. We see it in our…
News May 10
Marketing Mistakes: A Little Pizza While You Die?
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or…
News May 10
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas…
News May 9
10 Questions to Ask When Hiring a Social Media Manager
Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize…
News May 9
“Voicemail:” Untapped Opportunity
There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates…
News May 9
Digital Dealer 24 Recap
NO UMBRELLA NEEDED Warm sunshine in April makes Florida the happiest place on earth for Digital Dealer’s spring…
News May 9
