How to Drive Automotive Leads With Facebook
For years, newspaper ads and trade magazines helped automotive manufacturers and their vast network of dealerships move vehicles…
News July 6Latest in: Leadership
Figuring Out What F&I Products Your Customers Need
Since when do F&I products only benefit certain customers? Moreover, when did the F&I manager become a financial…
News July 6
BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES WITH GAINS LONG AFTER SPRING MARKET
Monthly Index Increased +0.3% During June LAWRENCEVILLE, GA (July 5, 2018) – Black Book, a division of Hearst…
News July 5
Why Digital Marketing Should Be a Priority at Your Dealership
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many…
News July 5
Bridge the Gap Between Offline Car Sales & Online Actions With Facebook’s Offline Conversions
Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot…
News July 4
To Text or Not to Text?
Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a…
News July 4
Interview with Kevin Frye: Jeff Wyler Automotive Family
Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15…
News July 4
Your Supplier Base Is Costing You Big Money
Dealers that are preparing for future tough or leaner times are looking at all options to dial down…
News July 4
Commentary: Online-Only Car Sales Are Hurting the Industry
A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds…
News July 4
Dealership Real Estate – to Invest or Not?
In the first quarter of 2018, dealership rents rose considerably on a quarter-over-quarter basis (see Chart 1). This…
News July 4
