Stability in Market Outside of a Few Luxury Segments
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News July 3Latest in: Leadership
Are You Unintentionally Creating Missed Opportunities?
Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with…
News July 3
Mobile Facebook Ads are the Key to Survival for Car Dealerships
Did you know Mobile Devices are expected to account for 70% of all USA based Facebook Traffic in…
News July 2
Vehicle Disposition: Begin with the End in Mind
When acquiring used vehicles, having a defined strategy for how you intend to dispose of each vehicle you…
News June 28
Is a “Little Bit Better” than your Competition Really a Great Customer Experience?
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the…
News June 28
Think Tank: Instagram Basics: What to Post & How Often
Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video…
News June 27
Is Facebook Important to Automotive Marketing?
CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook’s importance to automotive marketing.
News June 27
Mid-Size Cars See Highest Declines in 20 Weeks
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News June 26
The Key to Retention: Consistent Contact
To stay top-of-mind with your customers, you need to keep in touch. If you have lifecycle-based communications that…
News June 25
One Small Step Is a Good Start to a Long Journey
It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the…
News June 22
