Is a “Little Bit Better” than your Competition Really a Great Customer Experience?
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the…
News June 28Latest in: Leadership
Think Tank: Instagram Basics: What to Post & How Often
Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video…
News June 27
Is Facebook Important to Automotive Marketing?
CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook’s importance to automotive marketing.
News June 27
Mid-Size Cars See Highest Declines in 20 Weeks
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News June 26
The Key to Retention: Consistent Contact
To stay top-of-mind with your customers, you need to keep in touch. If you have lifecycle-based communications that…
News June 25
One Small Step Is a Good Start to a Long Journey
It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the…
News June 22
Are you Ignoring Your Most Valuable Point of Customer Contact?
These days, customer experience is a vital part of the car buying process. And, the first part of…
News June 22
The Future of Marketing Could Be Voice
In the old days, if consumers wanted to buy a product or find specials, they turned to the…
News June 21
Want to Maintain Your Shining Reputation? Follow These Reminders to Prevent Selling A Lemon
As a professional, who sells new or pre-owned vehicles to customers every day, you have a lot of…
News June 20
The Relationship Between Outbound Calls and Texting
Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.
News June 20
