Is Your Dealership’s Customer Experience Losing You Customers?
Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become…
News June 21Latest in: Event News
Moving Metal: Bringing Together the Art and Science of Audience Targeting to Sell
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the…
News June 21
The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World
Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is…
News June 21
After You Click “Send”: Tracking and Best Practices
Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and…
News June 20
Eliminate the Waiting Game with Single Number Reach
Have you ever waited for an important call from a potentially important customer, only to miss it when…
News June 13
How to Use Customer Engagement Metrics to Get More Sales
Most of us would consider conversions the main success metric of dealership websites, and for good reason: receiving…
News June 12
Top 10 Facebook Marketing KPI’s
Facebook communicates your dealership's core message and personality, attracts and engages your target customers, and converts fans into…
News June 9
Navigating the Dark Universe of Big Data
It started back in the Woodstock Era1 – small like the Big Bang. And like the Big Bang,…
News June 9
Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet
I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz…
News May 25
Ad Blockers: If You Can’t Beat Them, Join Them
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom…
News May 23
