Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are…
News August 16Latest in: Event News
3 Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is…
News August 16
The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing
It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the…
News August 16
The Best Service Experience: Back to Basics in a Digital World
A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets…
News August 16
Does Your BDC Leverage Lead Data to Increase Sales?
In the early days of internet lead departments, BDC representatives held the ultimate leverage: knowledge. Dealership websites presented…
News August 9
5 Tips to Getting Your Customers to Sing Your Praises Online
According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find…
News August 9
Clicks for Cars: How AI and Machine Learning are Revolutionizing Automotive Marketing
A recent article titled Is Your Dealership Taking Advantage of AI? in Dealer magazine asked the important question,…
News August 9
Transforming Your Digital Approach with Video: Insight from Google and Facebook
Who would you select if you had an opportunity to spend time with senior members of any company?…
News August 9
Wake Up and Smell the Change! What You Can Learn from Retail-Industry Leaders
When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This…
News August 8
Multi-Touch Attribution: Considering the Whole Customer Journey
Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has…
News August 8
