When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
News December 22Latest in: Event News
4 Reasons Why Your Customers Love Video
For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according…
News December 21
Are Artificial Intelligence and Machine Learning Going Mainstream for Dealer Marketing?
In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which…
News December 20
Interview With the 2018 Chairman of the Chicago Auto Show
John Hennessy, owner of River View Ford, in suburban Oswego, Illinois, has spent more than 30 years in…
News December 20
Drawing the Curtain Back
A Glimpse into the Association Behind the World-Famous Chicago Auto Show; and Event Highlights for the 2018 Chicago…
News December 20
The Challenge of Split Personalities in Consumers
For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who…
News December 20
When Does CSI Start?
Director of Professional Services Stephen Coambes explains when CSI/SSI starts in the customer experience in this video blog.
News December 19
Top 2018 Automotive Digital Marketing Trends You Need to Know
Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns…
News December 18
Witt’s Wise Words: Dealership Origami
Bill Wittenmyer explains why dealers should stop dealership origami when presenting figures to a customer in this week’s…
News December 18
Hard Facts: Your List Size Matters
Worried about size? This update lets you leverage more data in customer match. Learn more about THE UPDATED…
News December 15
