Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions
As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers…
News February 20Latest in: Event News
Expand Your Digital Service Marketing Strategy
When a person wants to buy a vehicle, a dealership is the first place they think of. When…
News February 19
Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian…
News February 16
What is Content Marketing?
Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our…
News February 16
How To Use The Law Of Reciprocity To Sell More Cars
Have you ever noticed that it’s easier to get people to do something for you after you’ve done…
News February 16
In Video Marketing, the Car Should Be the Star
Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost…
News February 15
Think Tank Tuesday: How to Make Great Facebook Live Videos
If the idea of utilizing Facebook Live makes you uncomfortable, trust me- you’re not alone. But it’s time…
News February 12
Hard Facts: How & When to Say NO in Business
You would think uttering a single word wouldn’t be difficult, but saying “no” can sometimes feel impossible, especially…
News February 12
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Life used to be simple. People would stay in a hotel when they needed somewhere to rest their…
News February 12
3 Key Metrics for New Car Success in 2018
I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock…
News February 12
