The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult…
News March 16Latest in: Event News
Islands in the Stream, that is What We Are
Live video is taking over. If you have been on social media anytime lately, you probably noticed the…
News March 16
Why Omni-Channel Beats Multi-Channel Marketing
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the…
News March 15
Actionable Content Marketing Tips for Digital Marketers
Content marketing is definitely one of the marketing practices that are here to stay. As you may notice,…
News March 14
A Dating Guide to Automotive Digital Marketing
Much like dating, the car buying process has almost moved online. Consumers know everything about you before they…
News March 14
If You WOW Them, You’re More Likely to Sell Them!
Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic…
News March 14
Building a Company Culture Geared to Succeed
Throughout my time in the automotive industry, I have visited hundreds of dealerships. I have seen every type…
News March 14
Hard Facts: Pinterest Parent Report Breakdown
Have you “pinned” down the right platforms for publishing your branded content? In this week’s #HardFacts, I’m explaining…
News March 13
From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars…
News March 10
Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook…
News March 10
