The “Secret” To Driving Walk-In Traffic
While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority…
News August 25Latest in: Event News
Connecting with Prospects
Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media…
News August 24
How to Win the Marketing Battle: Exchange Cookies for People
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The…
News August 24
Google adds Notifications to “Questions & Answers”
As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge…
News August 23
Lose the Inflatable Gorilla: Leveraging Digital Strategies to Drive Event Traffic
We’ve all been there… Last month was slow and now we need to have a plan to increase…
News August 23
Profit By Action Quick Tip: Silent Salesperson
It’s time you started making your Dealership space work harder for you and this Quick Tip gives you…
News August 23
An Effective Social Media Presence Takes More than Simply Posting Content
Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s…
News August 23
Spotting and Combating the Three Most Common Forms of Cybercrime
As dealership data increasingly goes digital, so too do the criminals who are looking to steal your customers’…
News August 22
The Untapped Source for Attribution Learnings: Customer Reviews
Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes…
News August 21
Wi-Fi is Like Water: You Need Plenty Of It and Here’s How to Do It!
Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business…
News August 21
