Interview with Russell Blackstone, e-Commerce Director at Hewlett Volkswagen
Russell Blackstone, a former political consultant, enjoyed helping friends and family members with their car purchases so much…
News February 1Latest in: Event News
Five Simple Rules for Digital Marketing Success in the New Year
As with nearly every New Year, I am looking forward to the challenges, successes and even failures that…
News January 1410 Essentials for Today’s Sales Call
The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name…
News January 14Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It…
News January 14Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…
News January 14Using Technology for the ‘Why’
One of my favorite dealer clients once said to me, “All I get is ‘What,’ stuff all day;…
News January 14Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…
News January 14Is your Internet Manager a Real Manager? Look at the Pay Plan
In a recent article in Reader’s Digest, the readers were advised to contact the Internet manager at a…
News December 29Your Web Site’s Role in Advertising
After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix,…
News December 29Tips for Used Vehicle Department Advertising
As I wrote last month, we all something we’re good at. Perhaps by now, you’ve figured out after…
News December 29
