Pricing Strategy: Dare to Compare
Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the…
News March 27Latest in: Event News
Three Tips in Three Seconds: Speed Matters
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span…
News March 26
Sustaining a Successful BDC
By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against…
News March 25
4 Strategies for Effective Dealership Marketing on Facebook
We know navigating the digital space can be tough. With so many options for digital marketing, how do…
News March 25
Busy is a Decision
“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership,…
News March 22
Conquesting Through Service
New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years.…
News March 22
Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and…
News March 22
Who’s on Your List?
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message…
News March 15
How Subscription Models Can Affect Dealership Valuation
Can the trend in dealership subscription services affect dealership valuation? Scot Eisenfelder shares his opinion in this video…
News March 8
