Embracing Video: A Strategic Move for Dealerships
In the wake of the pandemic, the dynamics of communication have undergone a major transformation. For example, the…
News December 28Latest in: Event News
Are You Running Your Business, or Is Your Business Running You?
No matter how much you plan, how much you train, and how hard you try, sometimes the service…
News December 27
Mastering Phone Sales in Automotive: The Art of Asking Questions and Timing
When you call a dealership in America, the typical response usually falls into one of two categories: “Yes,…
News December 26
Dealer Magazine: Interview with Ashley Cavazos, Marketing Director, DeMontrond Auto Group
We recently had the pleasure of interviewing Ashley Cavazos, the Marketing Director of DeMontrond Auto Group, based in Houston,…
News December 26
Automotive Retail: Relevance in a Digital World
The digital revolution is here to stay in automotive retail. When researching and buying vehicles, consumers expect flexible…
News December 18
The Four Cs of a Complementary TV Strategy in Automotive Marketing
Cars and television were made for each other. Capturing the roar of an engine and the hugging of…
News December 17
DIGITAL RETAIL… And Other Things You Bought for Your Dealership That Don’t Work
One of the most traumatic memories from my childhood traces back to a commercial I saw when watching…
News December 17
Let Us Live Up to What We Have Already Attained
The new year is upon us already! What’s your plan, your guiding principle, your focus, and your emphasis…
News December 17
Drive More Sales with AI-Generated Multimedia
When it comes to marketing vehicles, auto dealerships are increasingly recognizing the power of using multiple types of…
News December 16
Clean Sheet Day
Raise your hand if you love Clean Sheet Day! Please allow me to state this clearly: I. Love.…
News December 16
