Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
Why your data scientists need to be storytellers, according to Marketing Profs. You’ve probably heard or read this…
News November 12Latest in: Event News
First Impressions and Other Customer Service Essentials
There are two kinds of customers who come in for automotive shop repairs. The first is no stranger…
News November 10
7 Video Marketing Tips for Progressive Dealers
Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are…
News November 5
Are You Maximizing Your Virtual Inventory Strategy?
With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the…
News November 4
Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car…
News October 21
Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are…
News October 21
Lead Tracking: Identify Your Future Customers and Learn How to Connect with Each One
Successfully connecting with your online leads is essential for ongoing growth. Many leads come in through your website…
News October 9
Technology as a Habit
I was recently asked to speak on the habits of highly effective office managers and controllers. Over the…
News October 9
3 Ways Technology and Transparency Are Transforming New Vehicle Retailing
It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever…
News October 8
Gifts To Close The Deal Or Say Thank You
You want to close the deal and customers know this. Contrary to fact, they think there are thousands…
News October 8
