Digital Marketing: Google Analytics 101
Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what…
News April 4Latest in: Event News
Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns
No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers…
News April 1
Improve Customer’s Experience; Improve Your ROI
The relationship between ROI and your customer’s satisfaction can be difficult to quantify. CSI reports and reviews tell…
News February 9
What’s Your Dealership’s Chemistry with Women?
When it comes to customer service or sales, we often talk about having the right chemistry with a…
News January 7
Results Driven Digital Marketing: Capturing Additional Service Revenue
According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew…
News July 15
Jump Off the VDP Bandwagon and Meet Your Highest-Value Visitors
Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for…
News July 15
The Up-Tick of the Click: Putting the Rise of Cost Per Click into Perspective
It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013.…
News July 15
Infographic: An Introduction to Cross-Device Customer Journey Mapping
We see a product advertised on TV, we find that product online, and then we purchase the product…
News July 14
Tear Down Your Silos
The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An…
News July 14
Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive…
News July 14
