The Up-Tick of the Click: Putting the Rise of Cost Per Click into Perspective
It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013.…
News July 15Latest in: Event News
Infographic: An Introduction to Cross-Device Customer Journey Mapping
We see a product advertised on TV, we find that product online, and then we purchase the product…
News July 14
Tear Down Your Silos
The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An…
News July 14
Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive…
News July 14
Is Your Dealership Ready for an Automated Data Management Solution?
Dealership data management systems collect and maintain mountains of data about your operation, your customers and your market.…
News July 9
The Three Most Important Components of Dealer Website Chat
On the surface, one might think that website chat systems are very straightforward, that they’re all pretty much…
News July 9
Why You Should Attend Conferences Like Digital Dealer
Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptic on…
News July 9
12 Areas of Focus to Improve Your BDC Process
On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits.…
News July 7
A Digital Audit: The One Thing Every Automotive Agency Should Provide
Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50%…
News July 7
5 Things to Freshen Up Your Dealership’s Marketing for Summer
It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as…
News July 2
