3 Areas to Target For Your First Fixed Ops Digital Marketing Spend
Over seventy percent of our customers perform research online prior to making a purchase decision. Forty percent will…
News July 2Latest in: Dealer News
Creating and owning the customer experience
As every dealer knows, our industry has changed dramatically due to the explosion of the internet and mobile…
News July 1
10 Things Auto Dealers Need to Know About Mobile
Our world is becoming more dynamic, fluid and most certainly mobile. Wi-Fi, cellular 4G LTE, Near Field Communication…
News July 1
The Bill of Rights for Car Dealerships
When you walk into your local barber/hair salon to get a haircut, you know you are dealing with…
News July 1
Amelia Island 2015: There has to be some FUN in this business!
By now those of you that read my stuff regularly know that I’m a big fan of old…
News June 30
Dealer magazine Exclusive Interview with Bill Feinstein from Planet Honda
Planet Honda is one of the biggest dealerships in the country and will sell a combined 7,000 new…
News June 30
Training that Sticks, Not Stinks
BDCs, CRMs, Elite Customer Service, Brand Expertise–these are all things you must know and master to be competitive…
News June 29
Get To Know Other Departments Beyond Yours
Each month, dealers and their managers conduct a review of the previous month’s business. Included in this review…
News June 29
How to Manage Your Millennials
Impatient, entitled, demanding, lazy. These are some of the media’s favorite words to describe “millennials,” also known as…
News June 29
Why Car Sales Should Be Your First Job After Graduation
The National Center for Educational Statistics (NCES) projects that nearly 2 Million students will be graduating at the…
News June 26
