Should You Be Spending More on Advertising in 2011?
Kantar Media reports that U.S. advertising spending jumped 3.2% in the first half of 2011, but how does…
News September 14Latest in: Dealer News
Digital Magazines – The New Showroom for Auto Advertisers?
NEW YORK — Automotive marketers have traditionally relied on magazine advertising to successfully build awareness for their models…
News September 14Dealer Specialties Integrates Kelley Blue Book Values into MarketControl Analytics Solution
MONROE, OH – Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue…
News September 14
Are Small Cars Selling in Your Market?
SANTA MONICA, Calif. — New car shoppers are becoming increasingly more likely to consider a compact or subcompact car, reports Edmunds.com,…
News September 14DealerMine Helps Hendrick Honda Save $125,000 on Parts Purchases and Boost Profits in the Parts Department
PORTLAND, Ore. – DealerMine Corporation, provider of the obsolescence management service for auto dealers, announces it helped Hendrick…
News September 14
Does Telecom Advertising Work for Dealers?
New York – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, released a global…
News September 14
Chairman and CEO of The Wolfington Companies Shares How to Integrate Traditional, Digital, Mobile, and Social into One Integrated Marketing Strategy
How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will…
News September 14
Honda Tries Out Comedy in New Ad Campaign
Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems…
News September 14
Which Automaker Leads the Digital Market in China?
WASHINGTON — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint…
News September 14Manufacturer Advertising Requirements: What Can a Dealer do About Unreasonable Advertising Rules?
At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs.…
News September 13
