My experience in the auto industry has taught me that uncertainty is part of the business. Dealers continuously respond to external factors beyond their control, whether it’s tariffs, supply chain disruptions, or economic fluctuations. Sure, it

You’ve seen it before: a new hire walks onto the dealership floor brimming with confidence. On paper, they’re a sure-fire winner. But within weeks, sometimes days, the cracks appear. Customers leave feeling misunderstood, your sales teams are

Let’s call it what it is: most car dealers are addicted to the high of the quick close. Bargain-driven tactics might hit a monthly number, but they don’t build anything real, not with your customer, not with your team, and certainly not with your

In the early ’90s, during the Gulf War, dealerships faced significant challenges, and not all adapted to the changing market. Rohrich Toyota in Pittsburgh, however, saw a modest increase in unit sales (50 to 75 cars) even as others in the area

2025 has already proven to be a year marked by economic turbulence and uncertainty. The only constant has been change, and the potential for significant shifts looms large. Auto dealers find themselves at the center of various challenges, including t

In recent years, while artificial intelligence (AI) has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud. One of the most concerning developments is the

Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in both face-to-face engage

As streaming services grow, more car dealerships are tapping into this underutilized ad channel. But to maximize ROI, they must first nail the basics. Here’s how dealerships can use streaming ads to boost sales and brand awareness. Start with the F

The automotive industry is facing major disruption after the U.S. introduced 25% tariffs on imported vehicles and car parts. While the goal of the policy is to boost domestic manufacturing in the long run, the immediate effects have been swift and wi