Today’s buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It’s surfacing the right appraisal and pricing ranges, writing vehicle descriptions, personalizing what each shopper sees the moment they land on your site, and flagging risk before a deal goes sideways. The dealers getting ahead aren’t waiting to figure out where AI fits. They’re putting it to work across the deal right now. This session will walk through the buyer’s journey as it looks today and the four places AI is reshaping the sale: pricing and appraising, listing and promoting inventory, engaging shoppers online, and reducing risk at the desk, so you leave knowing where AI is already working in your store and where it still needs you.
