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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Robert DeGeorge

Robert DeGeorge

Director of Product ConsultingCox Automotive

Robert DeGeorge, Director of Product Consulting for Cox Automotive brands Dealer.com and VinSolutions, empowers the automotive retail industry by educating dealers on how to harness technology to enhance their operations, achieve efficiencies, and optimize their consumer experiences.    

Robert began his career in the automotive industry as a dealership sales associate in 2005.  

He joined VinSolutions in 2012, where his tenure was marked by significant achievements and progression through various roles within the sales and training departments. He was named VinSolutions' top salesperson and inducted into the prestigious President's Club in 2017.  

Throughout his career, Robert has exemplified a steadfast commitment to excellence, innovation, and enhancing the automotive retail landscape through technological advancement and customer-centric practices. 

Wed Sep 239:10 AM – 9:30 AMDealerTech Live

How AI Reshapes Each Step of Every Vehicle Sale

Today's buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It'

Today's buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It's surfacing the right appraisal and pricing ranges, writing vehicle descriptions, personalizing what

Today's buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It's surfacing the right appraisal and pricing ranges, writing vehicle descriptions, personalizing what each shopper sees the moment they land on your site, and flagging risk before a deal goes sideways. The dealers getting ahead aren't waiting to figure out where AI fits. They're putting it to work ac

Today's buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It's surfacing the right appraisal and pricing ranges, writing vehicle descriptions, personalizing what each shopper sees the moment they land on your site, and flagging risk before a deal goes sideways. The dealers getting ahead aren't waiting to figure out where AI fits. They're putting it to work across the deal right now. This session will walk through the buyer's journey as it looks today and the four places AI is reshaping the sale: pricing and appraising, listing and promoting inventory, engaging shoppers online, and reducing risk at the desk, so you leave knowing where AI is already working in your store and where it still needs you. 

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Marketing & AdvertisingSession Track
Cody Gentry
Cody GentryAVP Dealer Success, Cox Automotive
Robert DeGeorge
Robert DeGeorgeDirector of Product Consulting, Cox Automotive