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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Cody Gentry

Cody Gentry

AVP Dealer SuccessCox Automotive

Cody Gentry is an Associate Vice President at Cox Automotive, where he leads solutions sales teams and partners with dealers across the country to adopt technologies that drive operational efficiency, measurable ROI, and long-term customer loyalty. A former dealer himself, Cody spent more than 15 years in Texas in retail automotive as an owner-operator and leading new and used vehicle operations before joining Cox Automotive in 2011. His experience gives him a firsthand understanding of the challenges and opportunities dealers face every day. 

Wed Sep 239:10 AM – 9:30 AMDealerTech Live

How AI Reshapes Each Step of Every Vehicle Sale

Today's buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It'

Today's buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It's surfacing the right appraisal and pricing ranges, writing vehicle descriptions, personalizing what

Today's buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It's surfacing the right appraisal and pricing ranges, writing vehicle descriptions, personalizing what each shopper sees the moment they land on your site, and flagging risk before a deal goes sideways. The dealers getting ahead aren't waiting to figure out where AI fits. They're putting it to work ac

Today's buyers spend nearly 10 hours shopping online before they ever walk in, and AI is already shaping what they see and how your team responds. It's surfacing the right appraisal and pricing ranges, writing vehicle descriptions, personalizing what each shopper sees the moment they land on your site, and flagging risk before a deal goes sideways. The dealers getting ahead aren't waiting to figure out where AI fits. They're putting it to work across the deal right now. This session will walk through the buyer's journey as it looks today and the four places AI is reshaping the sale: pricing and appraising, listing and promoting inventory, engaging shoppers online, and reducing risk at the desk, so you leave knowing where AI is already working in your store and where it still needs you. 

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Marketing & AdvertisingSession Track
Cody Gentry
Cody GentryAVP Dealer Success, Cox Automotive
Robert DeGeorge
Robert DeGeorgeDirector of Product Consulting, Cox Automotive