Sales & Variable OPS

Video Styles that Attract and Convert Shoppers, for Ecommerce, from Practical Ecommerce. In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this is with video. There...

Porsche's Atlanta center opens in June, from Automotive News. ATLANTA -- Beginning in June, potential Porsche buyers can test drive the brand’s cars and crossovers at the company’s new $100 million U.S. headquarters and customer experience center in Atlanta. Porsche...

Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop, from Search Engine Land. Tuesday's #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attribution and bidding...

6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline), from Marketing Land. How do you maintain strong, long-term relationships with your pay-per-click clients? Columnist Matt Umbro offers up some tips. For many things in life,...

The Best Solution is the One that Works, from Dealer Solutions. This past month during the 18th Digital Dealer Conference in Tampa, FL (my home) I had the opportunity to not only attend solid Keynote speakers, but also participate in the live broadcast of Auto Dealer...

Animate Your Social Media Marketing With GIFs, from Marketing Land. Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it. If pitted against each other in a popularity contest,...

Take Advertising and Marketing Risks, Attract More Customers, from Dealer Marketing. Last month, we discussed Budweiser’s Super Bowl ad, “Brewed the Hard Way,” and how you can turn a “marketing mistake” into a sales boom in your dealership by applying tips and tricks...