Sales & Variable OPS
The Time Is Now for Dealers to Embrace Online Video Advertising
Reaching the right car buyers at the right time is more difficult than ever given the high volume of ads inundating consumers on a daily basis.
6 Keys for Your Sales Staff to Prevent Surety Bond Claims
Getting surety bond claims is one of the major risks when running an auto dealership. Although your company might be executing its administrative and business operations diligently, claims are still possible.
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Use This Nifty Trick to Increase Your Facebook Video Views [VIDEO]
Facebook videos are more popular than ever, but the challenge for marketers is that people have to ‘unmute’ the videos. Flick Fusion Director of Marketing Gina Reuscher shares a nifty trick that
This Study About Millennials And Booze Will Help You Sell More Cars
We all know that drinking and driving don’t mix. But drinking and car shopping? Perhaps that’s a different story. Check this out. A new study called “Behind The Bottle: An Exploration of Trends
Tesla Plans to Sell Its Electric Cars At Nordstrom
With the initiative, the electric car maker is one step closer to selling directly to consumers amid its battle with auto dealers.
How Can We Alter Consumer Perception that Car Buying is Painful?
According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
If Dealers Want To Understand Millennials, They Should Start By Hiring Them
I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t come up at least a half dozen times.
It’s Okay to be a Mediocre Dealership
In today’s society there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner media attention or stand out in the industry.
Give Customers Reason To Buy – and Come Back
When was the last time you purchased a product, then received a phone call the next day from the salesperson asking how you liked it? It’s a rare occurrence in most business because the focus is
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