Sales & Variable OPS
Nextup Throws Their Hat in the Ring and Hires Veteran Strategist to Enhance Company’s Reach
Continuing to evolve their reach throughout North America and globally, sales and traffic performance leader, Nextup, is thrilled to announce the addition of Automotive veteran, Brent Wees as
How to Become a Game Changer!
In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers, playmakers and game changers.
Stop Following The Vendor Trend
The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It may or may not have a detrimental effect
![Autodisrupter Episode 4 – Culture [EXCLUSIVE VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/08/autodisrupter-culture-400x250.png)
Autodisrupter Episode 4 – Culture [EXCLUSIVE VIDEO]
On this episode learn how important culture is on your customer’s experience and your bottom line.
![Live Streaming Video: Battle of the Brands [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/08/HardFactsHeader-battlebrands-400x250.png)
Live Streaming Video: Battle of the Brands [VIDEO]
Between Facebook Live, Meerkat, and Periscope, it’s hard to determine which one you should focus on to increase your brand awareness and engagement with customers.
67% of Twitter Users Are More Likely to Buy From Brands They Follow
Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more likely to buy from brands they follow. For any industry,
The Red or Blue Pill Is No Longer a Choice
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be
Which Social Media Do Most Car Shoppers Use?
Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on Facebook?
Not Your Daddy’s Dealership: 3 Secrets to Maximizing Your Digital Showroom
Bob Dylan famously sang: “The Times They Are a Changin.'” This legendary song is an anthem to the seismic shift in the way auto dealers sell cars in the 21st Century. From smartphones
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